Some theorists argue that the party most responsible for
the hedonism and materialism of contemporary life is the
capitalist system, which has raised narcissism and conspicuous
consumerism to the height of the modern consciousness.
It is no doubt true that by promoting material
consumption as perhaps the supreme good, modern capitalism
has encouraged the acquisitive side of human nature
and undermined the traditional virtues of frugality
and self-denial and the life of the spirit. As Karl Marx
perceptively noted more than a century ago, under capitalism
money is “the universal self-constituted value of all
things. It has therefore robbed the whole world, human as
well as natural, of its own values.” 3
Perhaps, however, it is more accurate to state that capitalism
simply recognizes the acquisitive side of human
nature and sets out to make a profit from it. Recent events
around the world suggest that efforts to suppress the acquisitive
instinct are ultimately doomed to fail, no matter
how stringently they are applied. It is thus left to individual
human beings, families, and communities to decide
how to supplement material aspirations with the higher
values traditionally associated with the human experience.
Perhaps it is worth observing that more than once,
capitalism has demonstrated the ability to rectify its
shortcomings when they threaten the survival of the system.
It remains to be seen whether it can successfully deal
with the corrosive effects of contemporary materialism on
the traditional spiritual longings of humankind.