Soviet leaders also failed to achieve their objective of revitalizing
the national economy. Whereas growth rates
during the early Khrushchev era had been impressive
(prompting Khrushchev during one visit to the United
States in the late 1950s to chortle, “We will bury you”),
under Brezhnev, industrial growth declined to an annual
rate of less than 4 percent in the early 1970s and less than
3 percent in the period 1975–1980. Successes in the agricultural
sector were equally meager. Grain production
rose from less than 90 million tons in the early 1950s to
nearly 200 million tons in the 1970s but then stagnated
at that level.
One of the primary problems with the Soviet economy
was the absence of incentives. Salary structures offered
little reward for hard labor and extraordinary achievement.
Pay differentials operated within a much narrower
range than in most Western societies, and there was little
danger of being dismissed. According to the Soviet constitution,
every Soviet citizen was guaranteed an opportunity
to work.
There were, of course, some exceptions to this general
rule. Athletic achievement was highly prized, and a gymnast
of Olympic stature would receive great rewards in
the form of prestige and lifestyle. Senior officials did not
receive high salaries but were provided with countless
“perquisites,” such as access to foreign goods, official automobiles
with a chauffeur, and entry into prestigious institutions
of higher learning for their children. For the
elite, it was blat (influence) that most often differentiated
them from the rest of the population. The average citizen,
however, had little material incentive to produce beyond
the minimum acceptable level of effort. It is hardly surprising
that overall per capita productivity was only about
half that realized in most capitalist countries. At the same
time, the rudeness of clerks and waiters toward their customers
in Soviet society became legendary.
The problem of incentives existed at the managerial
level as well, where the practice of centralized planning
discouraged initiative and innovation. Factory managers,
for example, were assigned monthly and annual quotas
by the Gosplan (the “state plan,” drawn up by the central
planning commission). Because state-owned factories
faced little or no competition, factory managers did
not care whether their products were competitive in
terms of price and quality, so long as the quota was attained.
One of the key complaints of Soviet citizens was
the low quality of most locally made consumer goods.
Knowledgeable consumers quickly discovered that products
manufactured at the end of the month were often of
lower quality (because factory workers had to rush to
meet their quotas at the end of their production cycle)
and attempted to avoid purchasing them.
Often consumer goods were simply unavailable. Soviet
citizens automatically got in line when they saw a queue
forming in front of a store because they never knew when
something might be available again. When they reached
the head of the line, most would purchase several of the
same item to swap with their friends and neighbors. Giv-
ing in to this “queue psychology,” of course, was a timeconsuming
process and inevitably served to reduce the
per capita rate of productivity.
Soviet citizens often tried to overcome the shortcomings
of the system by operating “on the left” (the black
market). Private economic activities, of course, were illegal
in the socialized Soviet system, but many workers took
to “moonlighting” to augment their meager salaries. An
employee in a state-run appliance store, for example,
would promise to repair a customer’s television set on his
own time in return for a payment “under the table.” Otherwise,
servicing of the set might require several weeks.
Knowledgeable observers estimated that as much as onethird
of the entire Soviet economy operated outside the
legal system.
Another major obstacle to economic growth was inadequate
technology. Except in the area of national defense,
the overall level of Soviet technology was not comparable
to that of the West or the advanced industrial societies
of East Asia. Part of the problem, of course, stemmed
from the issues already described. With no competition,
factory managers had little incentive to improve the
quality of their products. But another reason was the high
priority assigned to defense. The military sector of the
economy regularly received the most resources from the
government and attracted the cream of the country’s scientific
talent.